49-page guide 8 letters & emails Every figure sourced

What will this car actually cost me?

Somebody is about to quote you a monthly payment, and it will not be the cost of the car. This is how to build the real number yourself — in about an hour, from free government tools — before you are in a room where someone else is doing the arithmetic.

37% of the annual cost of owning a new car is depreciation — larger than fuel and insurance combined, and the one line that never appears on any document a dealer shows you

Calculated from AAA, Your Driving Costs, 16 September 2025: $4,334 of $11,577 a year, on five years of ownership at 15,000 miles a year. AAA is a membership motoring organisation that also sells insurance, financing and repair services; its methodology is published, which is why it is used here.

$79 $12.99 84% off One-time payment · instant PDF + DOCX download · 7-day money-back guarantee
The problem

The largest cost of owning a car is the one nobody quotes you

You never write a cheque for depreciation. No salesperson mentions it. It is larger than fuel and insurance put together.

37%depreciation — $4,334 a year, and invisible on every quote
17%fuel — the one component you can price exactly, free, in two minutes
15%insurance — one phone call replaces every average with your number
10%finance charges — small on paper, and where a bad hour costs the most

Shares calculated from AAA, Your Driving Costs, 16 September 2025 — $11,577 a year in total, on five years of ownership at 15,000 miles a year, for an average new vehicle of $38,938. Maintenance, repair and tyres make up a further 14%, licence, registration and taxes 7%.

Where the money actually goes

Four things that are true and are not in the brochure

The monthly payment is designed to be the conversation

It is the one number that can be made to look manageable regardless of the total, by extending the term. Longer term, lower payment, more interest, longer upside down.

Rolling negative equity forward is the expensive mistake

The CFPB measured it across 21.4 million loans: a bigger loan, a longer term, a higher rate — and more than twice the likelihood of repossession within two years.

The add-ons are a separate business

A federal regulator puts them at $700 to $2,500 per loan, and documented a retention hotline requiring three verbal cancellation requests before a written option was offered.

The rule that would have helped was struck down

The FTC's CARS Rule was vacated in January 2025 and formally withdrawn in February 2026. A lot of car-buying advice still describes it as active protection.

The system

About forty minutes of free lookups, and one number you can defend

Not "learn what everything costs". Build the total for the specific car, from sources that sell you nothing, before anyone quotes you a month.

1

Start with the out-the-door price

In writing, itemised, with no financing and no add-ons in it. Every other line depends on this one, and the FTC's own guidance says to get it in writing.

2

Estimate the invisible line

Look up what the same model sells for at three years old. That gap is the most direct evidence you will get about the largest cost you will pay.

3

Bring your own finance

A pre-approval from your own bank turns the finance office from a seller into a competitor. It takes a day and costs nothing.

4

Price the running costs for free

fueleconomy.gov for fuel, the EIA for this week's price, IIHS for insurer losses by model, your own insurer for the actual premium, your state DMV for tax and fees.

5

Negotiate from a total, not a feeling

Cost per mile is the only figure that holds two different cars in the same frame — which is precisely why it is not the number you are offered.

What's included

49 pages, and everything you have to send

Instant download. PDF and DOCX, so the worksheet and letters can be filled in rather than retyped.

01

The 49-page guide

Eleven chapters in three parts — the seven components, running costs from free public tools, and putting it together. Two sourced figures.

PDF + DOCX
02

The True Cost Worksheet

One column per vehicle, eleven cost lines, and three totals: per year, per month, and per mile. Fill in two cars and the comparison does the work.

Printable
03

The free lookups, in order

Ten sources, what each one gives you, and how long it takes. Total about forty minutes, and every one of them sells you nothing.

Printable
04

Eight letters and emails

Request the itemised out-the-door price; ask the finance office to beat your rate; decline add-ons in writing; confirm the financing is final; cancel an add-on and claim the refund; chase a refund that has not arrived; refuse changed terms after delivery; and a complaint narrative.

Copy & send
05

Six call scripts

Your bank for a pre-approval; the dealer for an out-the-door price; the finance office; your insurer on the specific vehicle; your state DMV on tax and fees; and how to walk away well.

Read aloud
06

The negative equity chapter

What the CFPB measured across 21.4 million loans, and the single most expensive mistake available to you in a dealership.

Chapter 2
07

The EV chapter

The federal credits ended for vehicles acquired after 30 September 2025. What is actually left, where to check it, and the battery warranty claim this book would not make.

Chapter 8
08

AI prompt library

Four prompts that help — loan arithmetic is the one thing an AI is genuinely good at here — and a blunt list of what not to ask it, starting with the EV credit.

4 prompts
09

Glossary, FAQ and sources

Ten terms in plain English, honest answers to eight questions, and a source list that names every commercial interest and everything that could not be verified.

Appendices
Why it works

What makes this different from the free advice

It contains almost no price predictions

Because almost every figure in circulation comes from a company that sells cars, sells leads to dealers, or sells credit data to lenders. Where such a figure is the only one available, the book names the commercial interest on the spot.

It knows the EV credits are gone

Terminated for vehicles acquired after 30 September 2025. An enormous amount of published advice still assumes $7,500 is available, and a purchase decision built on that is built on nothing.

It will not print the 20% figure

"A new car loses 20% of its value in the first year." It appears everywhere and this book could not trace it to any primary source. It may well be roughly right. A number nobody will stand behind is not a number to plan with.

It reports where two sources disagree

AAA's model implies about 56% depreciation over five years; a commercial dataset says 41.8%. They measure different things. The book shows the gap rather than averaging two incompatible figures.

Every running cost comes from a free public tool

fueleconomy.gov, the EIA, the NAIC, IIHS, the DOE, the NCSL and your own state DMV. Forty minutes, no registration, no lead generation.

It lists what it could not verify

Six things, named in the sources appendix, including the public-charging premium and any federal EV battery warranty minimum. Absent rather than guessed.

Who it's for

Written for the person about to be quoted a monthly payment

You are comparing two cars

Fill in Appendix A for both. Cost per mile is the only figure that compares them honestly.

You are trading in a car you still owe on

Chapter 2 before anything else. This is where the largest avoidable losses happen.

You are considering an EV

Chapter 8. Redo the arithmetic with the federal credit set to zero, then check what your state and utility still offer.

You are about to walk into a finance office

Chapter 3 and script D3. Decide about add-ons before you are in the room.

Something has already gone wrong

Chapter 11 — an add-on you cannot cancel, financing changed after delivery, or a loan you are struggling with.

Who it's not for

Anyone wanting to be told what a car is worth

No document can know that. This gives you a method and free sources instead.

Anyone wanting a model recommendation

The book is deliberately model-agnostic. It gives you the worksheet; the choice is yours.

Anyone outside the US system

Taxes, registration, incentives, lending rules and the agencies here are all American.

The difference

The same car, the same dealership, two different totals

Without the system

  • ✗ Negotiates the monthly payment, and gets it — over 84 months
  • ✗ Never prices depreciation, which is 37% of the cost
  • ✗ Takes dealer financing without knowing what their own bank would offer
  • ✗ Rolls what they still owe into the new loan
  • ✗ Buys add-ons decided in the room, under time pressure
  • ✗ Discovers the insurance premium after buying, not before
  • ✗ Budgets an EV assuming a $7,500 credit that no longer exists
  • ✗ Signs before the financing is confirmed final

With the system

  • ✓ Negotiates the out-the-door price, in writing, and nothing else at first
  • ✓ Estimates depreciation from three-year-old asking prices for the same model
  • ✓ Arrives with a pre-approval and asks the finance office to beat it
  • ✓ Keeps the old car until they are no longer upside down
  • ✓ Decided about add-ons before walking in, and declines in writing
  • ✓ Has a real insurance quote on the specific vehicle already
  • ✓ Builds the EV comparison with the credit set to zero
  • ✓ Gets confirmation the financing is final before taking delivery
Pricing

What it costs, next to one add-on you did not need

A federal regulator puts add-on products at $700 to $2,500 per loan. Chapter 3 is one sentence, said before you walk in.

Everything in the system

49-page guide, 11 chapters, 2 sourced figures$29
The True Cost Worksheet$9
The free lookups, in order$5
Eight letters and emails$19
Six call scripts$9
The negative equity chapter$9
The EV chapter$9
AI prompt library & what not to ask$5
Glossary, FAQ & full source list$5
Total if bought separately$99
$79 $12.99

One-time payment. No subscription. Instant download.

Get Instant Access — $12.99

84% off today · 7-day money-back guarantee

Where the line is

What this is, stated plainly

It is education, not advice

An explanation of the economics of vehicle ownership. Not financial advice, and buying it creates no professional relationship.

It cannot tell you what your car will cost

That depends on your credit, your state, your mileage and your insurer. It gives you the method and the free sources to find out.

Commercial interests are named where they exist

AAA sells insurance and financing. iSeeCars monetises shopping traffic. Experian sells to lenders. Where a figure is theirs, the book says so.

Two things changed recently and against buyers

Federal EV credits terminated on 30 September 2025; the FTC's CARS Rule vacated January 2025 and withdrawn February 2026. Neither is a protection you can rely on.

Reviews

No reviews yet — and we are not going to invent any

This edition has just been released. Rather than publish testimonials from people who do not exist, these spaces are held for the first genuine reader reviews. On a product about not being sold things, that seemed like the only defensible choice.

Awaiting first reader review

If the worksheet changed which car you bought, we would like to hear how — and to publish it with your permission, in your own words.

Awaiting first reader review

We will not publish claims about amounts saved, because that depends on things no document controls.

Awaiting first reader review

Reserved for someone who walked in with a pre-approval. That is the chapter we would most like to hear worked.

FAQ

Questions people ask before buying

What is the single most useful thing in the book?

Get a pre-approval from your own bank before you shop. It takes a day, costs nothing, and turns the finance office from a seller into a competitor. Everything else is easier once that is done.

Is the $7,500 EV tax credit still available?

No. The IRS states that the New Clean Vehicle, Previously-Owned Clean Vehicle and Qualified Commercial Clean Vehicle credits are not available for vehicles acquired after 30 September 2025. Build every EV comparison with the credit set to zero, then check what your state and utility still offer.

Why is there no first-year depreciation figure in it?

Because this book could not trace one to a primary source. The available data comes from car-search and valuation companies with a commercial interest, and it is used with that interest named. You get a method instead.

I owe more than my car is worth. Can I just trade it in?

You can, and the CFPB's data across 21.4 million loans says what happens: a bigger loan, a longer term, a higher rate, and more than twice the chance of repossession within two years. Usually the cheapest thing is to keep it until you are not upside down. Not the answer anyone wants, and it is what the data says.

Are extended warranties worth it?

The book does not give a general answer and does not pretend to. It tells you a federal regulator puts add-ons at $700 to $2,500 per loan, documented cases of them being sold where they could never pay out, and refund delays averaging 84 days. Buy one as a separate decision, after you have the out-the-door price.

How accurate does the worksheet have to be?

Not very. A conservative estimate of depreciation and a real insurance quote get you far closer than any monthly payment. The point is comparison between two cars, not a precise forecast of one. Rough and complete beats precise and partial.

Should I buy new or used?

The book frames it rather than answering it. Whatever the exact curve, the first owner absorbs the steepest part of depreciation. Against that, a used vehicle is more likely to be out of warranty, which means a larger repair contingency. Fill the worksheet in for both.

What format is it?

A 49-page PDF plus an editable DOCX of the same content, so the worksheet and letters can be filled in rather than retyped. Instant download after checkout.

What if it isn't for me?

Email sales@viralbydesign.co within 7 days of purchase for a full refund. No forms, no explanation required.

7

7-day money-back guarantee

Open it, run the forty minutes of free lookups in Appendix B against the car you are actually considering, and see what the total comes to next to the monthly payment. If it is not what you expected, email sales@viralbydesign.co within 7 days of purchase and you get a full refund. No forms, no explanation required.

Forty minutes, against a decision that costs five figures

Every source in the book is free, published by a government agency or a regulator, and sells you nothing. What you get at the end is one number you can compare across cars — which is the one thing a monthly payment can never do.

Get Instant Access — $12.99

$79 — today $12.99 · instant PDF + DOCX · 7-day money-back guarantee

TrueBudget Auto
$12.99
Get Instant Access