Margin Shield Pricing Kit
Calculate the price you actually need, find out exactly how many customers you can afford to lose, and send the increase with words that don't apologise. The Margin Shield Pricing Kit gives you both halves of the pricing problem — the numbers and the words.
Raise prices with confidence. Protect your margin. Keep the customers who matter.
In the May 2026 NFIB Small Business Economic Trends survey, 18% of owners named inflation as their single most important problem — the highest reading since December 2024 — and labour cost reached 14%, the highest level in the survey's history.
Suppliers raised prices twice and you absorbed both
Wages went up, and so did payroll costs on top of them
You genuinely don't know your current gross margin
Software subscriptions crept up $9 at a time, twelve times over
You've been meaning to raise prices for eighteen months
You have no idea how many customers you could afford to lose
Every draft of the announcement email starts with an apology
You're busier than ever and somehow taking home less
“My costs keep going up, but I'm afraid that raising my prices will make customers leave.”
Market statistics on this page are reproduced from the NFIB Small Business Economic Trends survey, May 2026, as published. Every other figure shown — margins, prices, scenarios and worked examples — is illustrative, built to demonstrate the method. Your numbers will differ.
It arrives as a dozen small increases that are never added up together — and it converts a profitable business into a merely busy one without ever showing up in your sales figures.
Five ordinary cost increases — materials +8%, labour +6%, rent +5%, shipping +10%, software +12% — cost an illustrative business 6.5 points of gross margin. Not one of them felt like a crisis on its own.
On $480,000 of revenue, that 6.5-point slide is roughly $31,200 a year. It is the difference between a modestly profitable business and a break-even one — with identical revenue on both sides.
The most expensive month is always the next one you postpone. And the longer you wait, the larger the correction has to be — which is exactly what makes customers react.
All three figures above are illustrative worked examples built for this kit, not measured outcomes or a forecast for your business.
A pricing protection system, not a pricing ebook. You open the files, enter your numbers, get a specific price and a specific risk figure, send the increase using a template, and then monitor it so the problem never returns unnoticed.
Everything a small-business owner needs to decide when, why and how much to raise prices — and exactly what to say when they do. Works for product businesses and service businesses alike.
Get Instant Access — $12.99Numbered so a non-technical business owner never has to wonder what to open next.
What each file does, which to open first, and exactly what to do in your first 30 minutes.
13 chapters, the Margin Shield Method, 11 charts and diagrams, and 10 worked industry examples.
Your economics, the effect of your cost increases, a five-scenario pricing grid, and the break-even calculator.
Every cost, every increase, annualised impact, and your weighted Input-Cost Creep Index.
Eleven numbers and one traffic light: Healthy, Watch, or Action Required.
Email, SMS, WhatsApp, invoice, website, in-person and client-meeting versions — plus 4 retention templates.
What they say, what to say back, why it works, and when not to use it. Built to be printed.
Fill-in-the-blank prompts for ChatGPT, Claude or Gemini across analysis, messaging and review.
Pre-increase, launch, 30-day post-increase, monthly cost review and quarterly margin review.
One short task a day with tick-boxes: diagnose, model, decide, implement.
Premium tiers, minimum orders, setup fees, rush fees, bundling, packaging, reduced discounting — with the economics behind each one, and which to do first.
Every calculation is built in. You type into the shaded cells; the sheets do the rest.
Illustrative figures shown. The sheet writes this sentence for you, from your own numbers.
Illustrative figures shown. Three states, one action each — deliberately simple.
No Accounting Software Needed
Every Formula Written Out and Worked Through
Works for Product and Service Businesses
Market Stats Sourced; Everything Else Labelled Illustrative
No Promise That Nobody Will Ever Leave
The Numbers and the Words, In One Kit
10 Worked Industry Examples
One-Time Purchase, Lifetime Access
Instant Download After Checkout
The method is deliberately industry-flexible. Chapter 13 works the same numbers through ten different business types.
And considerably less than one month of the margin you're currently losing.
One-time payment · 11 files · Instant download · No subscription
Get the Margin Shield Pricing Kit — $12.99The individual amounts above are our own estimated standalone values for each component, provided to show how the kit is composed. They are not objective market prices, not a comparison with any named competitor's product, and nothing was ever sold separately at those prices. The only price that applies is $42.
Premium tiers, minimum orders, setup and rush fees, bundling, packaging, and the single largest one — reducing discounting. With the economics behind each.
Consultant, agency, cleaner, salon, restaurant, baker, contractor, photographer, e-commerce store and freelancer — original price, new cost, new price, and the exact words used.
30 fill-in-the-blank prompts covering margin audits, segmentation, announcements, objections, tier design and post-increase review.
Your eight numbers, the cost-creep log, the readiness score, the sensitivity grid, the competitor check, the announcement planner and the 30-day response log.
Every calculation in the kit on a single printable page — margin, markup, contribution, break-even, cost creep and affordable volume loss.
26 terms defined without jargon, so “contribution margin” and “markup” stop being the same word in your head.
This is a newly released title, so there are no customer reviews yet — and we would rather show you an honest empty space than invent one. Reviews from early readers will appear here as they arrive.
Your review could be here. Run the numbers, send the increase, and tell us how it went.
Your review could be here. Run the numbers, send the increase, and tell us how it went.
Your review could be here. Run the numbers, send the increase, and tell us how it went.
If the file you receive is genuinely defective or doesn't match this description, request a refund within 7 days of purchase. Because this is instant digital delivery, please review the full details on our refund policy page before buying.
Know exactly what your costs are doing to your margin, calculate the price you actually need, and communicate the increase without panicking your customers.
Get the Margin Shield Pricing Kit — $12.99